Project Detail

  • Project : Fpo Formations With The Support Of NABARD & NABCONS
  • No of FPOs - 5
  • No of mobilisation meetings - 71
  • No of beneficiaries- 2103
  • Name of District : Baghpat , Saharanpur, Muzaffarnagar, Karnal
  • Project : FPO Formations with the support of ITC under CSR Budget
  • No of FPOs - 92
  • No of mobilisation meetings - 644
  • No of beneficiaries- 27600
  • Name of District : mathura, Hathras, Hardoi, Shahjahanpur, Bahraich, Sarawasti, Kanpur dehat, Auraiya, Unnao.

the Farmers Producer Organisations and Self Help Groups form the Government’s prime mechanism for development of our farmers and rural women respectively. Since approximately 85% of our farmers are small & marginal and the average landholding size has shrunk to 1.08 hectare, hence farmers need to come together in an organisational mode (FPO) to reap the benefits of collectivisation and economies of scale. Approaches that merely target the enhancement of production/productivity are inadequate as this leads to a glut in the market which causes a drastic price slump of agri commodities. Therefore, the need of the hour is to provide the farmers an active stake in the agri supply chain at all levels including input supplies, storage, marketing and processing. Only with the active participation of the farmers in the post- harvest management and determination of the price for their produce/products, it would be possible for them to get a remunerative price.

  1. Preparatory: The list of identified districts/ blocks and village clusters to promote FPO formations will be shared with NGO to commence the operation.
  2. Mobilization:   A)Awareness Generation: Organize farmer meetings in catchment villages (8 to 10) of identified cluster. Interested & likeminded farmers to be identified during the meetings.
    B)  Finalization of Board of Directors (BoDs): From the catchment villages Board of Directors to be identified as per following criteria/guidelines like (i) 5 Promoters and 5 Directors, (ii) Min. 1 Women Director (mandatory as per government norms), (iii) Preferably one of the promoters/directors should have B.Sc. Agriculture background to avoid input license related issues after formation of FPC and (iv) Documentation of BoDs e.g. for DSC & DIN, Farmer/Producer Certificate etc.
  3. Incorporation: A) The FPOs to be registered only under Companies Act, 1956 (amended in 2013) and not under any other applicable law such as Cooperatives Act/Societies Act.                                                                                    B) Opening of Bank Account of FPC and filing of INC-20A form for Commencement of FPC 
    C) Conduct Board Meeting for Auditor, CEO & Accountant appointment & related RoC compliances
    D) Membership Drive (as per as per 10k FPO Scheme guidelines – min. 300 farmers)
    E) Ensuring digital adoption for FPO and member farmers (min. 300 farmers)

However marketing of their produce/products and building a brand for themselves remain a challenge for the FPOs as they do not have the luxury to avail the services of giant marketing firms and television advertisements. The alternative to this can be direct marketing of farm products through various media (mobile app, WhatsApp, doorstep delivery) and increasing the footprints in the local urban landscape through a targeted approach. The Farm Mantra initiative explores this alternative and has the potential to become the game-changer for the robust progress of our FPOs and SHGs. This would also provide best quality farm products like fruits, vegetables, dairy, farm grocery etc. to the consumers at the click of a button.

Result:     At present ,Farm Mantra is already in collaboration with at least 9 FPOs & 4 SHGs. One of the SHG — Aarti SHG, which is specialised in making different types of pickles has already sold ₹ 40,000/- worth of pickle in a mere 40 days. All became possible because we marketed their product via Farm Mantra platform. Apart from that, the remaining 9 FPOs have achieved a total turnover of 35+ lakhs in the last 40 days. Our goal is to connect more FPOs & SHGs from all over India, to this platform; so that we could increase our product basket and Farmers may get a much greater economic benefit.